ABOUT Sanabel

History

Founded in 1985, Sanabel Landscape Design & Services (‘Sanabel’ hereafter) emerged to address the clear absence of landscape as a concept in the Jordan market. The founders, Hassan Al Jaajaa and Razan Zuayter recognized that the urban sprawl in Amman was effectively swallowing up the potential of green public and private spaces.

Educated in agricultural sciences and landscape design, the dynamic duo aspired to create a well-structured professional institution specialized in landscape architecture. For their newfound firm, Hassan and Razan aptly selected the name of “Sanabel”, an Arabic word that translates to a symbol of prosperity and sustainability. Their prime objective was to satisfy the needs of the local community and address the location context, effectively providing a serene, social, psychological and ecological balance for the community.

Who We Are

Headquartered in Amman, Jordan, Sanabel is an award-winning landscape architecture and urban design firm that is committed to using a holistic landscape approach in order to produce spaces that are aesthetically pleasing, environmentally sustainable and socio-culturally oriented. The firm further integrates a collaborative participatory process that engages the community, including project stakeholders and partners alike.

Sanabel prides itself on its adoption of the key values of professionalism, innovation, high quality standards and ethics, which have resulted in a solid reputation among clients and associates. Operating on a global level, Sanabel has executed projects in cities such as Doha, Riyadh, Jeddah, Abu Dhabi, Muscat, Sana’a, Erbil, Amman and more. The office gained particular recognition with assignments like Downtown Amman, the new Royal Jordanian Airlines Headquarters, the Agha-Khan awarded S.O.S. Children’s Village, Crowne Plaza Muscat and the new extension to Doha International Airport.

What We Do

Sanabel offers Landscape and Urban Design services to assorted residential, commercial, educational, health, spiritual and public institutions across the Middle East. We specialize in three inter-related fields: Sanabel offers Landscape and Urban Design services to assorted residential, commercial, educational, health, spiritual and public institutions across the Middle East. We specialize in three inter-related fields:

  • Design Consultancy: The joint efforts and commitment of our experienced team bring about optimal design solutions in Landscape Architecture and Urban Design & City Planning. Our wide-ranging expertise enables us to provide advice, answer questions and develop studies to assist our clientele.
  • Consulting and Research: Combining science with practice allows us to provide technical advice and specialized studies in the fields of Agriculture &Horticulture, Permaculture and Agro-Ecology, Green Rating Systems and Xeriscape, and Urban Research.
  • Supervision & Project Management: Sanabel is entrusted with representing the client to make sure the landscape scope is executed as per the designs and specifications and is maintained as per the industry’s best practices. This is achieved through its team of field engineers and office support. The service features Supervision on Implementation and Supervision on Maintenance in addition to Project Management, where Sanabel strives to control the project’s cost –including value engineering-, time and quality and further coordinate between different contractors on behalf of the client.

Philosophy

apple touch icon  The Sanabel design philosophy and core values are guided by a holistic landscape approach that considers the spatial context with all its elements, including aesthetic, practical, ecological, cultural, modern and economic.

Aesthetics Aesthetics & Functionality: We aim to create beautiful landscape designs, while maintaining a delicate balance between the location, function and panoramic views of each entity.

Environmenta Environmental Sustainability: Sanabel consistently employs local and natural resources and smart ecological design solutions, including xeriscape landscape designs and permaculture systems, for a green, environmentally-friendly approach.

spa Humane Space: We approach projects by balancing the lines and elements of design to present comfortable, livable human spaces for the communities and users.

team icon 03 e73439ba385d178fb3341696ed9ecc898463c375bf5c6f3f8eaf47e241ffe43d Socio-cultural, Modern Identity: Sanabel expertly merges local, traditional roots with modern, futuristic design by consistently aspiring for innovation and meeting the highest international standards.

Sustainable Sustainable, Economic Factors: For its smart designs, Sanabel applies sustainable, cost-efficient landscaping practices, namely identifying the natural advantages of plots in terms of climate, season, native and low-maintenance plants and compatible materials, which save clients’ money in the long term.

Team and Leadership

Our team is tailored to meet the needs of our company and clients. It includes Landscape Architects and Designers, Architects and Urban Designers, Ecological managers, Agricultural and Horticulture Engineers, Irrigation Engineers, Project Managers, and a complete team of trained workers, experienced in their respective fields. Below is an introduction of the Leadership Team of Sanabel:

  • HASSAN AL JAAJAA

    DIRECTOR & ADVISOR

    Hassan, Co-founder of Sanabel, currently heads the Board of Directors and advises on the firm’s landscape projects across the region. He has over 30 years of practical and comprehensive experience in landscaping design, horticulture and agriculture. Over the years, he gained recognition for dealing with projects in temperate, arid and tropical landscapes. Hassan has worked on projects of diverse complexity, including project management, interior and exterior landscape design, ecological management as well as site supervision. He was formerly the Managing Partner of Sidra Agriculture Company in Doha, Qatar and earned the Arabia 500 award for the fastest growing company in three consecutive years. Moreover, Hassan was responsible for introducing the cut flower industry to Jordan, alongside the Co-founder of Sanabel. He holds a Bachelor of Science in Agricultural Science and Diploma in Agricultural Engineering from the American University of Beirut (AUB), as well as a Diploma in Management from the University of Jordan.

  • RAZAN ZUAYTER

    DIRECTOR & ADVISOR

    Razan, Co-founder of Sanabel, presently acts as the Deputy Head to the Board of Directors and advises on landscape design projects across the region. She has over 30 years of rich experience in various fields of management and landscape design, site execution, planning and supervision. Known for her extensive reputation, Razan is a Consultant in the region specializing in eco-landscaping and xeriscaping. Her concern for the environment, agriculture and food scarcity led her to found the Arab Group for the Protection of Nature (APN) and co-found the Arab Network for Food Sovereignty (ANFS), which she currently heads as President. Razan holds a Master of Science in Plant Protection and Bachelor of Science in Agricultural Science from AUB and a Diploma in Landscape Design from the University of Jordan. She is a member of the Regional Committee of the International Union for Conservation of Nature (IUCN) and the Executive Committee of the People’s Coalition for Food Sovereignty representing the Arab World. She is the co-chair of the Conflict and Fragility Working Group affiliated with the CSO Partnership for Development Effectiveness and has further led the Civil Society Mechanism working group on protracted crises for five years within the UN Committee on World Food Security (CFS).

  • ZEENA AL JAAJAA

    CHIEF EXECUTIVE OFFICER (CEO) – HEAD OF DESIGN

    Zeena currently oversees the Landscape Architecture and Urban Design department. With more than 12 years of experience in designing private and public spaces in Jordan and the Middle East, Zeena has gained extensive knowledge in sustainable and creative design solutions for the landscape industry. Moreover, she often attends and participates as a panel speaker in regional and international conferences for sustainable landscape and urban design. Zeena co-led various environmental campaigns in Lebanon and Jordan, and delivered numerous lectures on xeriscape gardens and sustainable design in educational institutions in Amman. She has additionally published research and design papers as well as articles related to inclusive public spaces and sustainable landscape design. Zeena holds a Master of Science in Urban Design and City Planning from the University College London (UCL). She also carries a Bachelor of Science in Landscape Design and Ecosystem Management with a Diploma in Agricultural Engineering from AUB.

  • MOHAMAD AL JAAJAA

    CHIEF OPERATING OFFICER (COO) – HEAD OF BUSINESS DEVELOPMENT AND PROJECT MANAGEMENT DEPARTMENT

    Mohamad manages the Business Development and Project Management department. He has diverse work experience ranging from auditing in one of the Big Four companies in the world, Ernst & Young, to contracting and business development. In addition, he formerly managed the Estimation and Business Development Department in Sidra Agriculture Company, a 400+ employee company that Sanabel was managing through Hassan. Mohammad currently manages project constructions of landscape projects and specializes in Hardscape, Softscape, Irrigation and Lighting implementation. He also coordinates between the various sectors. Mohamad is a Certified Public Accountant (candidate) who passed all sections of the New Hampshire Uniform CPA exam. Mohamad holds a Bachelor of Science in Business Administration with a concentration in Accounting from AUB.

  • RANA KHRESHEH

    SENIOR LANDSCAPE ARCHITECT

    Rana focuses on landscape conceptual development and construction documents within the four aspects of landscape at Sanabel: Hardscape, Softscape, Lighting and Irrigation. She has earned herself the title of Senior Architect specializing in landscape architecture through her 10 years’ experience at Sanabel. Rana has been exposed to various scales of gardens and exterior spaces in Jordan and the Middle East and has also handled designing gardens in less privileged areas and extensively researched methods of design durable innovations and solutions in areas with limited resources.  She holds a Bachelor of Science in Architecture from the Faculty of Arts and Architecture in Al-Bait University.

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